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Transcript

Taking the Drama out of Estate Planning to Deliver More Holistic Wealth Advice - Gene Farrell, President & CEO, Vanilla

A conversation with Gene Farrell, President and CEO of Estate Planning Software Vanilla

I love referring to the HBO show Succession, it’s one of the greatest dramas, I would go as far as to compare it with my all-time favourite, “The Sopranos”.

And… it truly is a masterclass in how NOT to handle estate planning. Family feuds, intense legal battles, and being reckless with your assets are great for drama, but you don’t want any of that in real life.

Estate planning is an(other) area where the advice model is broken; it’s a wealth management issue that lawyers typically handle. So, it doesn’t receive the holistic approach to wealth, tax, and family-specific considerations it deserves.

I spoke with Gene Farrell, the CEO and President of Vanilla, a company that has raised $84 million to build the technology that changes that.

This episode is from a new Wealthtech series.

LINKS

Vanilla website: https://www.justvanilla.com/

Related Wealthtech episode: Wealth Engineered - Quantifeed

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This episode was produced by Orama - a video and podcast studio for B2B brands https://orama.tv/

ABOUT VANILLA

Estate planning is no longer just a luxury–it’s a necessity when delivering holistic financial advice. Vanilla’s next-generation software makes estate planning easy for every client.

ABOUT THE INVESTOLOGY PODCAST

A podcast that helps you think about critical topics and principles of investment management. Each episode explores the technology, mythology, psychology, and narratology of investment management through interviews with acclaimed authors, innovative startup founders, and industry pioneers.

ABOUT GEORGE ALIFERIS: INVESTOLOGIST & HOST

With a background in investment management and selling sophisticated products to large institutional investors across Europe and Asia, George is now on a mission to find new ways to deliver better outcomes for investors.

Aside from the Investology podcast, George is a content creator for the finance industry and the founder of Orama a podcast and video agency.

He’s a CAIA Charterholder (Chartered Alternative Investment Analyst Association); and holds a Master’s from HEC, Paris

TIMESTAMPS

00:00 Introduction to Estate Planning Drama

01:23 The Importance of Having an Estate Plan

02:06 Challenges in Estate Planning

02:14 Vanilla's Role in Estate Planning

03:45 Components of a Good Estate Plan

05:09 Legacy and Tax Efficiency

07:03 State and Federal Tax Implications

09:11 Vanilla's Technology and Services

10:22 Vanilla's Founding and Growth

14:37 Advisor and Client Engagement

33:13 Market Potential and Challenges

36:42 CEO's Background and Journey

40:51 Conclusion and Contact Information