Bringing B2C Marketing Skills to the B2B Fintech World - Melanie Palmer | CMO, Nucoro

My guest today, Melanie Palmer, is passionate about helping people take control of their financial future. She is the CMO of Nucoro, a scale-up that helps financial institutions deliver bespoke investing and savings solutions. We are going to talk about - How her B2C marketing background helps her find an edge in the B2B world. - How the sales team drive the content at Nucoro - Her extreme focus on the customer  And a lot more!